Type of competition
#MOT
Jay Barney (1986)
Competition includes "IO-type," "Chamberlain-type," and "Schumpeter-type" competition.
IO type
Michael Porter et al. Positionists
Strategically bring it to an oligopoly.
Chamberlain type
Barney et al.
RBV (Resource Based Theory)
Under some set rules, we aim to differentiate ourselves from each other and do our best by playing to our unique strengths.
Schumpeterian
innovation
http://www.dhbr.net/articles/-/3120?page=2
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